Each Coupon message can contain 138 characters.		Each Coupon program can have one blast to an opt-in list per week.		Each Coupon program can have one blast to a list of mobile phone numbers provided by the customer. Address lists must contain only phone numbers (of the format 1234567890, (123)-456-7890 or 123-456-7890).

Additional Details

• Each Coupon program can be a “Limited one per customer” offering.
• Customer is responsible for Coupon tracking and in-store redemption.
• Each Coupon program must have static redemption codes that are part of the message sent to the end user.
• Each Coupon program may have static expiration dates that are part of the message.
• Air2Web Action Banner is optionally available.
• Air2Web will provide weekly reports, as well as a final report, that will include a list of campaign participants. Customers will have an opportunity to use the list for future promotions.
• Consumers can reply to the message with “<keyword>Y” to opt-in for future promotions.