I have a thought.

I was just reading an article on RCR Wireless about political text messages, Obama’s in particular. In it, author Colin Gibbs writes, “But in the course of a few weeks, Obama’s text-messaging effort has grown from a national curiosity to a bona fide new way to register volunteers, create stickiness with potential voters and keep supporters in the loop.” This got me to thinking.

In two weeks the election will be over. Someone, Obama or McCain, will emerge the victor. Afterward, there will be no more campaigning, no more debates, no more rallies or fund raisers. In short, there will be nothing more to receive a text message about.

But does it have to be that way? (more…)

Good morning everyone.

I was just catching up on my mobile marketing news this morning, and I ran across this.

According to eMarketer, “consumers who respond to mobile ads are most likely to engage with text messages, according to a survey of mobile users ages 15 and older in the US by the Direct Marketing Association (DMA). Seven out of 10 respondents to the DMA’s study who had acted on mobile ads said that text messages for a product or service had prompted their actions. That was more than three times as many as responded to a mobile Web offer or coupon.”

eMarketer also reported that in a survey of US online marketers, more than two-thirds said they would dabble in mobile marketing this year.

Read the rest of the article at eMarketer.

Well, I’ll be.

Verizon is giving its prepaid customers a bit of a break. For just $10 a month, it’s letting those subscribers send unlimited text, picture, and video messages to other Verizon users, and to non-Verizon subscribers, they can send 250 messages. (You can read the RCR article about it here.)

This comes just a few weeks after T-Mobile raised its charge for texting from 15 to 20 cents a message, just as Sprint, Verizon, and AT&T have done in the recent past. This raised quite a few dogs’ hackles. One in particular at CrunchGear.com had a bone to pick with AT&T when he did the math and realized that at $0.20 per 160 bytes, 1MB of data would cost $1310.72.

I suppose that Verizon got a whiff of the stink that followed that whole texting debacle and decided to throw us dogs a bone.

Woof.

Hello everyone! Hope you enjoyed the beautiful weather yesterday. I know I did, and my skin can prove it. It’s as red as salmonella-contaminated tomato.

I haven’t caught up on my mobile marketing research yet, so instead of informing you of the latest mobile news, I thought I share with you two small tidbits from Miss Mobile’s personal life. (more…)