So, I just had lunch at Pricci in Buckhead, and as I was waiting at the red light at Pharr and Peachtree, I saw an advertisement on a bus stop that said, “Text TAN to 38714.” So I did, of course.

After the initial confirmation message (”Hollywood Tans Alerts. No charge per msg but stnd rates apply. Up to 5 alerts per month. Reply YES to continue. Txt STOP to end or HELP 4 info.”), I received a pretty cool offer:

Show this text 2 any
Hollywood Tans - ATL
salon & get 1 FREE HT60
or a $10 spray tan. Call
404-240-3323 for info.

As a marketer I’m thinking, how cool is that! For the cost of one poster and some ad space, you not only put your brand-name in the palm of someone’s hand, but you also get that person in your store where you can sell them even more stuff. (more…)