Yesterday I found myself sitting at home, contemplating life’s big problems. No, not how to find happiness or balance work and family or reach spiritual enlightenment. No, those are trivial dalliances. Yesterday I was contemplating how I was going to get over this super-duper combination of sinus infection and bronchitis that I’m currently suffering from while simultaneously finding the time and energy to create the most fantastic duck costume ever…by Friday. (And you thought your life was hard.)

Of course the best way to do this would be to

1. Go to a Doc in the Box and be diagnosed with near-death syndrome.
2. Visit a pharmacy and pick up my prescribed cocktail of antibiotics and cough syrup to be taken twice a day for four days.
3. Awake from my haze just in time to rent a giant duck suit from a costume shop so I can waddle my way to a Halloween party.

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For each Ask The Expert column, we consult a different industry expert, depending on the nature of the question. Today’s expert is Bill Jones, Air2Web’s President. Have a question for the Expert or want to submit someone to be the Expert? Submit it here.

Q: My company would like to try mobile marketing. What are the steps to launching our first mobile campaign?

A: The first step you should take, even before you start thinking about mobile marketing providers, is to answer these two questions:

1. What are my overarching marketing goals and can mobile help achieve those?
2. Who is my audience and what do they find valuable? (more…)