Hello everyone. Miss Mobile here. Sorry I haven’t written before now. I’ve been busy saving people from spending too much on their car insurance. No, wait. That’s that other cartoon girl.

So, I’ve been mulling over something all weekend.

I read an article on eMarketer last week entitled, “Young Adults Influenced by Mobile Ads.” Here’s what caught my attention:

Many mobile marketers are still struggling to influence consumers, judging by an analysis of BIGresearch’s “Simultaneous Media Usage Study.”

Only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics; 6.4% said text messaging did the same.

However, mobile media was twice as effective among young consumers, with 14.2% of 18 to 24 year-olds saying that mobile video influenced them and 15.9% saying text messaging did. (more…)

Too many people in this industry make grand statements about how mobile-savvy they are….How tapped into the market they are, how they know what users want, how they can tell you the seven best ways to blah blah blah. I know. It’s annoying. Well, here’s one more person to add to that list.

I’m not an expert. I don’t have twenty years experience in the telecom industry. I’m just your average 26 year-old gal living in Atlanta who gets a little panicky when there’s only one bar of battery life left on her cell phone. Enough of the introductions. Welcome to my column.

So much of my life right now orbits around the moderately-sized screen of my RAZR. I have a tendency to exaggerate, so let me prove it to you with a brief but detailed view of my life. (more…)