Hello everyone. Miss Mobile here. Sorry I haven’t written before now. I’ve been busy saving people from spending too much on their car insurance. No, wait. That’s that other cartoon girl.

So, I’ve been mulling over something all weekend.

I read an article on eMarketer last week entitled, “Young Adults Influenced by Mobile Ads.” Here’s what caught my attention:

Many mobile marketers are still struggling to influence consumers, judging by an analysis of BIGresearch’s “Simultaneous Media Usage Study.”

Only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics; 6.4% said text messaging did the same.

However, mobile media was twice as effective among young consumers, with 14.2% of 18 to 24 year-olds saying that mobile video influenced them and 15.9% saying text messaging did. (more…)