Holy moly. Guess what I just read.

According to Nielsen, “the average mobile subscriber in the US sent and received more SMS text messages than mobile telephone calls during Q2 2008.” And on top of that, this is apparently the second consecutive quarter in which this has happened.

According to the table below, mobile users in the 13-17 age range sent 1,742 texts but made only 231 calls this quarter. Kids under 12 sent 428 texts and made only 137 calls.  My age range, the 25-34 bracket, sent an unimpressive 331 texts and made 239 calls. I guess that sounds about right to me. I text a lot, but I talk a lot too. (more…)

Good morning everyone.

I was just catching up on my mobile marketing news this morning, and I ran across this.

According to eMarketer, “consumers who respond to mobile ads are most likely to engage with text messages, according to a survey of mobile users ages 15 and older in the US by the Direct Marketing Association (DMA). Seven out of 10 respondents to the DMA’s study who had acted on mobile ads said that text messages for a product or service had prompted their actions. That was more than three times as many as responded to a mobile Web offer or coupon.”

eMarketer also reported that in a survey of US online marketers, more than two-thirds said they would dabble in mobile marketing this year.

Read the rest of the article at eMarketer.

According to Nielsen Mobile, 9.2 million US mobile subscribers have purchased goods or services using their handset, and one-half of all mobile data users expect to do so in the future.

Nielsen also reported that 6.5 million US mobile consumers had used text messaging to make a purchase.

Read more at eMarketer.