Archive for October, 2008

Just a Thought

Wednesday, October 22nd, 2008

I have a thought.

I was just reading an article on RCR Wireless about political text messages, Obama’s in particular. In it, author Colin Gibbs writes, “But in the course of a few weeks, Obama’s text-messaging effort has grown from a national curiosity to a bona fide new way to register volunteers, create stickiness with potential voters and keep supporters in the loop.” This got me to thinking.

In two weeks the election will be over. Someone, Obama or McCain, will emerge the victor. Afterward, there will be no more campaigning, no more debates, no more rallies or fund raisers. In short, there will be nothing more to receive a text message about.

But does it have to be that way? (more…)

I’ll Have the Duck with a Side of Mobile Marketing Best Practices, Please.

Monday, October 20th, 2008

Yesterday I found myself sitting at home, contemplating life’s big problems. No, not how to find happiness or balance work and family or reach spiritual enlightenment. No, those are trivial dalliances. Yesterday I was contemplating how I was going to get over this super-duper combination of sinus infection and bronchitis that I’m currently suffering from while simultaneously finding the time and energy to create the most fantastic duck costume ever…by Friday. (And you thought your life was hard.)

Of course the best way to do this would be to

  1. Go to a Doc in the Box and be diagnosed with near-death syndrome.
  2. Visit a pharmacy and pick up my prescribed cocktail of antibiotics and cough syrup to be taken twice a day for four days.
  3. Awake from my haze just in time to rent a giant duck suit from a costume shop so I can waddle my way to a Halloween party.

(more…)

Verizon: No Increase of Texting Fees

Monday, October 13th, 2008

Here’s an update from Wireless Week about Verizon’s proposed 3-cent charge to mobile content providers:

“Verizon Wireless said today that contrary to reports last week, it has not decided to increase per-message text fees for content aggregators from 1 cent per message to 3 cents.

“The prospect of an increase is just one proposal and Verizon could not act unilaterally to implement it, a company spokesman explained this morning.

“Initial reports last week cited a letter from Verizon to aggregators in which the wireless operator said the increase is effective Nov. 1.

“That was a misstatement, the nation’s second-largest wireless operator said today.”


Content Providers To Put In Their 3 Cents

Thursday, October 9th, 2008

I just read that Verizon will begin charging content providers $0.03 for every message they send to Verizon subscribers.

According to the article on RCR Wireless, the carrier said that “the new fee was necessary to cover the carrier’s overhead in delivering MT messages.”

The fee will apply to standard and premium programs but not to free-to-end-user, mobile giving, or non-profit organizational programs.

That’s all, folks. For more information, check out the article.