Good morning everyone.

I was just catching up on my mobile marketing news this morning, and I ran across this.

According to eMarketer, “consumers who respond to mobile ads are most likely to engage with text messages, according to a survey of mobile users ages 15 and older in the US by the Direct Marketing Association (DMA). Seven out of 10 respondents to the DMA’s study who had acted on mobile ads said that text messages for a product or service had prompted their actions. That was more than three times as many as responded to a mobile Web offer or coupon.”

eMarketer also reported that in a survey of US online marketers, more than two-thirds said they would dabble in mobile marketing this year.

Read the rest of the article at eMarketer.

Tags: eMarketer, mobile marketing, mobile web, text message, text messaging marketing

This entry was posted on Wednesday, July 30th, 2008 at 10:01 am and is filed under In the News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.