Good news, mobile marketers! According to Nielsen, mobile commerce is picking up!

This is from Wireless Week:

Nielsen Mobile reported that already 9 million U.S. mobile subscribers say they have used their mobile phone to pay for goods or services, and half of all data users say they expect to participate in mobile commerce in the future.

Nielsen’s research found that men are more likely than women to use their phone for commerce: 4.5% (4.9 million) of men and 3% (4.3 million) of women say they have made a purchase using their phone. Adults aged 25-34 are the most likely to have made a purchase using their phone: 5.4% (3 million) of adults in that age bracket have made a mobile purchase, compared to 3.6% of all mobile subscribers.

Users frequently visit mobile websites to make purchases from their handsets; of the 40 million active U.S. data users in April, 5 million accessed mobile shopping and auction sites — up 73% from April 2007, when just 2.9 million mobile users did so. Auction site eBay is the most popular shopping destination on the mobile Web, with 3.4 million unique visitors in April.

Here’s the rest of the article.

Tags: data use, eBay, marketing, mobile, mobile commerce, mobile marketing, mobile subscriber

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