Too many people in this industry make grand statements about how mobile-savvy they are….How tapped into the market they are, how they know what users want, how they can tell you the seven best ways to blah blah blah. I know. It’s annoying. Well, here’s one more person to add to that list.

I’m not an expert. I don’t have twenty years experience in the telecom industry. I’m just your average 26 year-old gal living in Atlanta who gets a little panicky when there’s only one bar of battery life left on her cell phone. Enough of the introductions. Welcome to my column.

So much of my life right now orbits around the moderately-sized screen of my RAZR. I have a tendency to exaggerate, so let me prove it to you with a brief but detailed view of my life. (more…)

For each Ask The Expert column, we consult a different industry expert, depending on the nature of the question. Today’s expert is Dale Gonzalez, Air2Web’s CTO. Have a question for the Expert or want to submit someone to be the Expert? Submit it here.

Q: What is a double opt-in? When is it necessary to use? As a content provider, what do I have to do to create it?

A: Great question. I’ll answer it in parts. What is a double opt-in? A double opt-in is a process that ensures that a user wants to participate in your mobile campaign. Usually this is done through text messaging, but it could also be initiated through other channels. Here’s the basic idea… (more…)

For each Ask The Expert column, we consult a different industry expert, depending on the nature of the question. Today’s expert is Bill Jones, Air2Web’s President. Have a question for the Expert or want to submit someone to be the Expert? Submit it here.

Q: My company would like to try mobile marketing. What are the steps to launching our first mobile campaign?

A: The first step you should take, even before you start thinking about mobile marketing providers, is to answer these two questions:

1. What are my overarching marketing goals and can mobile help achieve those?
2. Who is my audience and what do they find valuable? (more…)