Product Overview

Opt-in list optimization from the leader in mobile messaging
SMS-based mobile marketing and customer care programs provide a great way to enable customers to connect with your brand using their most intimate and personal piece of technology – their mobile phones. However, the success rate of these programs is directly related to the number of customers who "opt-in" to receive your messages. Lack of customers adopting your mobile offering will have a negative impact on your return on investment and tends to be one of the main reasons mobile marketing campaigns fail. So if you’re looking to quickly grow your opt-in list, what’s the solution?

OPT-IN-IZATION™ from Air2Web® helps companies use existing customer data to optimize the opt-in rate to mobile programs. OPT-IN-IZATION enables you to determine what mobile numbers you already have within your existing customer database and then use this information to encourage customers to opt-in to your mobile programs so you can send them timely and relevant offers and communication.

Features of Air2Web OPT-IN-IZATION

Mobile number reconciliation. OPT-IN-IZATION analyzes your already on-file customer phone numbers and determines which are mobile, along with the mobile carrier with which the number is registered. This information can be used to target customers to opt-in through email, direct mail, web, and free-to-end-user SMS campaigns.

Free-to-end-user (FTEU) opt-in message. As part of the OPT-IN-IZATION process, Air2Web can send a one-time, FTEU message to mobile users on most major US mobile carriers. This message is sent at no cost to the recipient, and allows you to quickly increase the size of your opt-in list through a simple reply.

Flexible data format options. OPT-IN-IZATION can accept your customer information in nearly any text-based format, and can return the results of the number lookup in whatever format you desire (including CSV, XML, etc.).

Benefits of Air2Web OPT-IN-IZATION

Increase your return-on-investment for mobile programs. OPT-IN-IZATION helps increase the size of the opt-in list for your SMS programs by better leveraging the customer information you already have. A larger opt-in list will help you achieve the business and financial goals of your mobile program in a shorter amount of time.

Target customers effectively. By combining the information provided by the OPT-IN-IZATION process with your existing data, you can target customers to opt-in to your program in an efficient manner using your existing marketing programs.

Quick implementation. Air2Web can complete most OPT-IN-IZATION projects within two to three weeks, allowing you to quickly start increasing the size of your opt-in list.