Product Overview

Air2Web has partnered with SAS® and Teradata®, two global leaders in business analytics and data warehousing, to provide a unique solution in the marketplace that combines the power of customer analytics with the interactive potential of mobile. This combined solution – called AirCARE Mobile Customer Intelligence™ – enables enterprises to use the information they have about their customers to provide more personalized and relevant interactions through tailored mobile marketing campaigns and customer service applications.

Features and Benefits

Mobile Intelligence leverages your existing customer analytics solution investment. Your segmentation and grouping methods can be re-used to create personalized, targeted mobile offers through the already-familiar user interface. This allows you to get your mobile offers up and running quickly, avoiding a steep learning curve.

The offers created through Mobile Intelligence are distributed to customers via SMS to their mobile phone – their most personal electronic device, and the one they never leave home without. Approx. 98% of all mobile phones are SMS capable, and 97%of SMS messages are opened (83% within the first hour), which ensures that your customers are likely to read your message and take advantage of your offer.

Mobile Intelligence also enables full two-way interaction with your customers. They can initiate conversations with your analytics solution to request specific offers, and the information they send you can be used to further refine your customer models and preferences.

Summary

Air2Web’s Mobile Intelligence solution enables SAS and Teradata users to fully leverage mobile to engage with customers in 2-way mobile interactions. Mobile Intelligence allows you to increase revenue, reduce advertising costs, and better refine customer models, all via your customer’s mobile phones.