Product Overview

Air2Web's Enterprise Agent™ plays a crucial role in leveraging information contained in existing enterprise systems for mobile initiatives. Enterprise Agent makes it possible to quickly use data such as customer information, account details, and purchasing habits to create customized, targeted mobile programs that reduce customer care costs, increase revenue, and support customer preferences.

Features and Benefits

Enterprise Agent takes advantage of existing investments in technology like web services and enterprise service busses. Through a browser-based interface, Enterprise Agent allows you to quickly create fully-functioning interactive mobile programs which use existing enterprise information (requiring no new code to be written). This approach allows you to maximize your existing technology investments, reduce development costs, and rapidly increase time to market.

Enterprise Agent is offered using a Software-as-a-Service (SaaS) model. This approach eliminates the need for large up-front investments in servers and software, and alleviates ongoing administrative and maintenance costs.

Examples

Account information. Using Enterprise Agent, a customer may access (or be automatically notified of) information about their account, including balance, due date, and payment history. Making these details available via mobile can reduce mundane call center calls and speed up collections.
Loyalty programs. Through a mobile-based loyalty program powered by Enterprise Agent, customers can track their loyalty points, manage “members-only” coupons, and redeem rewards directly from their mobile phone. Such a program provides a great convenience to your customers, and they are unlikely to forget or lose their loyalty card.

Mobile payments. Enterprise Agent can enable your customers to use mobile to make payments – from text-based authorizations to QR code-based gift card redemption – from practically any mobile phone. This allows the benefits of mobile payments to be realized outside of app-capable mobile phones.

Mobile phone-to-machine communication. Enterprise Agent can enable “phone-to-machine” communication, which can be used to allow customers to reboot set-top boxes, unlock doors, and control lights.

Targeted marketing. Information about your customers that exists in your CRM systems can be accessed by Enterprise Agent to create extremely targeted mobile marketing programs. Such programs can be used to drive store traffic, increase sales, and create customer loyalty.