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About Air2Web
For the past 10 years, Air2Web has created and delivered thousands of mobile messaging campaigns to subscribers around the world. Many of the largest and most successful corporations have improved customer service, reduced costs and increased revenue using our suite of products, which include
AirCARETM
for Customer Care, CampaignPRO for Mobile Marketing and DirectTEXT for High Volume Messaging. Air2Web also provides an unmatched level of personal service through our best-in-class Client Services and Technical Support teams.
For more information, visit us online at
www.air2web.com or text “Call Me” to “23157” for someone to contact you directly.
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 Acxiom is helping companies break the mobile barrier for better Customer Life Cycle Management. |
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Click here to read more.
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New Mobile Enterprise Capability Solves Key Customer Care Challenge
Click here to read more |
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Air2Web and Commonwealth Announce Premium SMS Program for Customer Care
Click here to read more |
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Dear {firstname},
The world has gone mobile and customer care should, too.
Welcome to the Fall 2009 issue of Air2Web’s Mobile Solutions eBulletin. This issue’s research, articles and case studies show how mobile can significantly enhance customer life cycle management (CLM) to lower operational costs, improve customer service and increase revenues.
Each quarter we offer new ideas from industry leaders about how organizations can use mobile solutions to serve customers better by inviting them into more interactive relationships with their product and service providers. We hope this helps to mobile-ize your CLM initiatives!
Sincerely,
Tom Cotney
President & CEO, Air2Web
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| Air2Web | 888-229-4644 | Mobile Solutions |
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INSIDER EXPERTISE
By Neal Nolan,
President,
GOVantage, LLC
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Mobile Messaging Offers New Customer Lifecycle Management Opportunities
According to Customer Care thought leader, Neal Nolan, there are three areas of opportunity that organizations should think about when exploring how mobile messaging can support their customer life cycle management …
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SOLUTION SPOTLIGHT
By Curtis Rapp,
Vice-President of Sales & Marketing, Air2Web
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The Evolution to Mobile: How Can Mobile Support Your Customer
Care Model?
What is happening with mobile and customer care? The mobile industry has evolved dramatically from its early roots. Many mobile providers started off selling text largely for marketing promotions, whereas we now see …
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INDUSTRY INSIGHT
An interview with Josh Herman, Innovation Leader
the Global Multichannel Marketing Services Group, Acxiom Corp.
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Mobile Makes Customer Outreach Smarter Than Before
Josh recently caught up with Frost & Sullivan’s eBulletin Editor, Erin Lindholm, to discuss mobile’s unique
positioning, how to launch a mobile campaign and the future of mobile marketing (hint: It’s on the rise). …
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EXECUTIVE INTERVIEW
An interview with John Keane
Director, Mobile Solutions, Product Management & Partner Relations, Premiere Global Services
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In the Future, Customers Will Do More To Help Themselves Over Mobile
John recently caught up with Frost & Sullivan’s eBulletin Editor, Erin Lindholm, to discuss the value of two-way interaction and how to use notification reminders to build customer allegiance. He explains that in the future we will all be doing more to service …
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ON THE LOOKOUT
By Frost & Sullivan
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The Stage is Set for U.S. Mobile Financial Transactions
Accounting for over 3 billion subscribers worldwide, mobile devices have emerged as a convenient and safe mode to conduct financial transactions. Both m-commerce and mobile banking services are being widely deployed across the United States. These services …
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BY THE NUMBERS
By Frost & Sullivan
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North American Mobile Messaging: SMS Penetration (U.S.), 2007-2013
In the last 3 years, the use of mobile messaging has more than doubled, driven in large part by new and innovative business applications, including CLM initiatives. Business is going mobile, and fast. According to new analysis by Frost & Sullivan, subscribers using mobile messaging will increase to 82% market penetration by 2013, with SMS subscribership totalling more than 234 million alone in North America by 2014.
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